Why Media8 Is More Than Just a Sports Marketing Agency

When I started Media8, I didn’t want to build another agency. I wanted to create a platform that could tell real stories, connect communities, and give athletes—especially women—a genuine pathway to greatness. Media8 isn’t just about campaigns and content. It’s about impact.

Whether you know us as Media8, Media 8, Media8 NZ, or through media8.com.au, the mission is the same: use sport, tech, and storytelling to shift the game.

Building a Professional Women’s Team on the Gold Coast

We’re building something special on the Gold Coast. A professional women’s basketball team that’s not just competitive, but community-driven. Our goal? At least 50% of the team homegrown within five years. That means elite pathways, access to world-class coaches, and a support system that doesn’t just talk about development—it delivers it.

This isn’t a side project. It’s a core part of the Media8 Sports vision. And it’s happening.

Media8 NZ: Expanding the Storytelling Network

Across the ditch, Media8 NZ is growing fast. We’re working with trans-Tasman athletes, brands, and creators to build a digital media network that’s as bold as the people behind it. From podcasting to sponsorship activation, we’re helping New Zealand sport tell its story in a way that resonates globally.

Digital Transformation Meets Sports Tech

At media8.com.au, we’re not just talking about digital transformation—we’re living it. Our team blends sports tech, data, and creative strategy to help brands connect with fans in real time. Whether it’s through podcasting, social media, or immersive content, we’re pushing the boundaries of what sports marketing can be.

Why I Still Believe in Storytelling

I’ve always said failure is the best teacher. That’s why I wrote Embrace The Fail. It’s also why I built Media8. Because the best stories—the ones that stick—come from people who’ve been through it. Athletes. Entrepreneurs. Creators. People who’ve had to fight for their place.

And that’s what Media8 is here to do: give those stories a platform.

Final Word

If you’re looking for a sports marketing agency, sure—we do that. But if you’re looking for a partner who understands the power of storytelling, the potential of tech, and the importance of community, then you’re already part of the Media8 story.

Brett McCallum - Founder

The art of story telling is old school.